Google

1. a) Factors responsible for growth and popularity of search engines
Search engines like Google and Yahoo have in the recent past experienced exponential growth in spite of the volatile economic conditions facing businesses today. These conditions include lower working capital, unpredictable economic situations and poor marketing. Therefore, business managements have been forced to rethink their strategies and adopt those that will reduce their operational costs and also remain profitable and competitive. This has necessitated the use of search engine such as Goggle to conduct internet marketing.
Besides, another reason for growth of search engines is the drastic shift of businesses to internet marketing from traditional advertising. The use of search engines by businesses to market, recruit and make other important advertisements has led to drastic fall in the use of magazines, newspapers and other publications. In fact, portals and online publications have become the lifeline of many businesses which have higher advertising demands. These factors have seen search engines like Google and Yahoo make massive profits due to increase in demand.
Moreover, internet penetration has risen in the recent years with over one billion people using search engines. For instance, change in consumer behavior, increased presence of social media and search traffic, growth in mobile and video advertising among others have contributed to growth of search engines. Some of the applications include Ad Sense, Google TV and the popular yahoo sites.
Success factors at Google
Good management, innovation and employee involvement
The 21^st century has witnessed new ideologies being brought into the management of search engines. Google has assumed a strong democratic model of management whereby it encourages innovation in addition to the fact that its workers are free to support and seek improvements of various ideologies at all levels. The management at Google often avails resources that enable the company employees to come up with the most effective strategies for building new structures and products that take the company to the next level. As a tool for empowerment, all employees feel part and parcel of the organization and therefore responsible for any ideology being executed from different units. Through ample communication, its management and workers are able to link their ideas with emerging technologies which may be either outsourced or developed within the company. In addition, the management at Google has come to the understanding that through objective questioning and criticism, new ideologies are easily improved and duplication of efforts is greatly minimized.
Google’s culture is based on the fact that development and improvement of the organisation have to be progressive and harmonic. The organisational culture at Google has acted as a pillar that holds together views and propels innovation to the next level.
Challenges faced by search engines
Search engines face myriads of challenges due to millions of contents added and removed each day from the World Wide Web. In addition, technology is growing at a very fast pace and the demand for more search engines by computer savvy individuals and consumers is increasing each day. This presents the problem among search engines of keeping up with the speed and changes required to meet consumer demands.
Besides, WebCrawler has in the last decade presented a major problem to search engines. The trickery used by smart and shady businesses to replace quality contents through indexing web contents presents a threat to search engines. In addition, there are other threats that emanate from spammers. This has led to lack of control of respective search engines such as Google and Yahoo. However, Google has been able to develop new algorithms to assist in eliminating spammers and consequently enhance internet growth.