Executive summary

Operating a tourism business has been considered as one of the most lucrative business ventures due to the massive profits made from sale of products and services to tourists. Studies point out that establishing a tourist business might be costly, a consideration that calls for proper planning, astute management proficiency, dexterity, resilience and well devised strategies. An individual intending to establish a small tourism business in Melbourne, Australia needs to consider variety of factors that include strategic location, facilities, production and service processes as well as human resource planning. Australia has a strong reliance on tourism industry for its economy.             Tourism has become a major economic drive and has promoted employment of vast numbers of people in tourism businesses and companies such as tour drivers, accommodation staff, entertainers and wildlife service guides.  Besides, it has contributed to the development of auxiliary businesses and diversification of services in tourist regions. Tourism in Australia has been known to thrive in coastal cities like Melbourne and Sydney as well as in regions like Great Barrier Reef and The Gold Coast in Queensland.
Tourists visit the Great Barrier Reef to see the view the largest Reef in the world. Analysts attribute its growth to myriad of factors like the numerous international visitors and the presence of a stable Australian dollar. Australia’s tourist sector is feasible for a small business which seeks to offer tourist services and products. The business to be started in Australia will be at Port Melbourne. It is one of the bay beaches in Melbourne. The area has special features and landscape defined by its geography. It is accessible by land, air and water. The premises of the business will be rented until the business is well established. The choice to rent is due to the fact that there is a housing problem in the city, a factor that has been attributed to minimal and sometimes lack of houses.
The cost for starting the business has been estimated to be about US$400000 Australian dollars which will be used for buying machines, vehicles furniture and payment of rents. Besides, the business will recruit both local and regional workers as a strategy to harbor vast talents, capabilities and experience. In addition, the business will give particularistic training and mentorship to every employee to enhance their efficacy in discharging their duties.