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Abstract
Business ethics take different forms and are applied at all levels and stages of its operation and management. The society expects corporations to adhere to a set of norms and rules for them to sustain their competitive advantages. Simply put corporations are expected to comprehensively practice corporate social responsibility (CSR). Among the ethical issues affecting business operations today, social media ranks accounting practice ethics, social networking ethics, workplace harassment, paying employees equally and decision making issues as major areas of ethical challenges. Corporate social responsibility by the leadership of an organization is critical in interlinking business operations while supporting its intricate areas of production

 Outline

  • Business ethics is a crucial concept in driving business growth and therefore an important element in guiding strategic goals, short term, and long term focus for sustainability. It refers to rules that govern the conducts and operations of a particular business establishment.
  • Business ethics take different forms and are applied at all levels and stages of its operation and management. Today, the society expects corporations to adhere to a set of norms and rules for them to sustain their competitive advantages. Simply put corporations are expected to comprehensively practice corporate social responsibility (CSR).
  • Ethical issues in business and their ranking by social media
  • Accounting Practice Ethics
  • Social media research by ranks accounting practice ethics as a major moral code issues facing businesses today (Noor Al-Deen & Hendricks, 2013). According to Financial Times, this is due to the number of growing corporate scandals, accountants skirting ethical boundaries and poor financial reporting.
  • Ethics in accounting practice forms the most critical factor for businesses and economies to maintain highly sustainable productivity and profitability. Corporate social responsibility is critical in interlinking business accounting units with all the stakeholders while supporting its intricate areas of production.
  • Social networking ethics
  • Ethical issues from social networks are ranked second by a Business Ethics Website (Noor Al-Deen & Hendricks, 2013). Organizations like Cisco Systems Inc. have developed a software called Cisco SocialMiner which is used to monitor social network activities of employees. In this case, the right to privacy is an issue.
  • Social networking is marred by lack of effective description on organizations’ operation systems. However, stakeholder corporate social responsibility that curve intrinsic personalities and shapes the occurrence and happening of events in different social network platforms should be sought.
  • Workplace Harassment
  • Besides, workplace harassment is another distressing ethical issue. Employee harassment in workplace continues to be a major challenge regardless of the industry a business is found.
  • Analysts generally agree that the role of corporate social responsibility in provision of the correct working environment forms one of the most critical aspects that dictates the efficiency of different operations in an organization.
  • Paying Employees Equally
  • Unequal payment is ranked fourth by a social media research (Lipschultz, 2015). This is due to the persistent problem of race, age, ethnicity, disability and religion.
  • Therefore, all the applications of corporate social responsibility must be based on fair treatment and strict observance of the established internal and national laws.
  • Decision making issues
  • Finally, studies by Santa Clara University confirms the social media ranking of decision making as major ethical dilemma that negatively impacts employee protection and consumer rights (Weiser, 2007).
  • Ethical dilemmas as Lipschultz (2015) indicates arise when one has no surety on whether the decisions taken are right or wrong. Most of business entrepreneurs argue that the sole purpose of any business is to make profits.  However, if this argument is followed, it is only the activities corporate social responsibility that supports the share holders’ huge profit margins that should be encouraged (Gholami, 2011).

Ethics and corporate social responsibility

Business ethics is a crucial concept in driving business growth and therefore an important element in guiding strategic goals, short term, and long term focus for sustainability.  It refers to rules that govern the conducts and operations of a particular business establishment. Business ethics take different forms and are applied at all levels and stages of its operation and management. According to ethical theorists, it is essential that organizations assimilate practices that culminate to the highest good (Lipschultz, 2015). This paper shall explore some of the top ethical issues in business, analyze how media places importance in them and how social responsibility is important in addressing them.
Today, the society expects corporations to adhere to a set of norms and rules for them to sustain their competitive advantages. The challenge set by these societal rules is that businesses operational activities must be within ethical boundaries and seek to ensure societal wellbeing. Simply put corporations are expected to comprehensively practice corporate social responsibility (CSR). One major question that has often persisted amongst the ethics scholars is the reason for resilience of unethical acts in the business community.

Ethical issues ranking in business
a. Accounting Practice Ethics
Social media research by ranks accounting practice ethics as a major moral code issues facing businesses today (Noor Al-Deen & Hendricks, 2013). According to Financial Times, this is due to the number of growing corporate scandals, accountants skirting ethical boundaries and poor financial reporting. Ethics in accounting practice forms the most critical factor for businesses and economies to maintain highly sustainable productivity and profitability. Corporate social responsibility is critical in interlinking business accounting units with all the stakeholders while supporting its intricate areas of production. According to Raftelis (2011), it requires that presented results are effectively evaluated and that the signing officers are fully responsible for the presented information.  This ensures that all the practices by accountants are maintained within the expected guidelines and therefore present the correct status of a company in any financial report. In addition, accountants must publish clear scope of their adequacy in relation to internal procedures and control structures.  These form key checks and balances in the process and therefore increase their ability to maintain even higher levels of precision.
b. Social networking ethics
Ethical issues from social networks is ranked second by a Business Ethics Website (Noor Al-Deen & Hendricks, 2013).  Organizations like Cisco Systems Inc. have developed a software called Cisco SocialMiner which is used to monitor social network activities of employees. The right to privacy is therefore an issue. Posting of comments regarding employees and workplace related activities on social media has negative consequences of loss of employment among employees. Social networking is marred by lack of effective description on organizations’ operation systems.  It has often led to greater confusion and disarray due to the variation of the situations and changes in time and technology that demands revitalization of the networks systems.  However, stakeholder corporate social responsibility that curve intrinsic personalities and shapes the occurrence and happening of events in different social network platforms should be sought.
c. Workplace Harassment
Besides, workplace harassment is a major distressing issue.  Employee harassment in workplace continues to be a major challenge regardless of the industry a business is found. Analysts generally agree that the role of corporate social responsibility in provision of the correct working environment forms one of the most critical aspects that dictates the efficiency of different operations in an organization. By providing a highly supportive environment for the employees, Schreck (2011) indicates that it serves as a key motivating facet towards increasing the holistic creativity and innovation that support higher levels of productivity. This anchors greater efficiency in their operations at all levels.
d. Paying Employees Equally
Unequal payment is ranked fourth by a social media research (Lipschultz, 2015). The study points out that the notion of ethics cannot be complete without an intrinsic consideration of justice. This is due to the persistent problem of race, age, ethnicity, disability and religion. This code indicates should further be based on the platform of ensuring that all people are treated equally and therefore no due advantage is taken against any party. Therefore, all the applications of corporate social responsibility must be based on fair treatment and strict observance of the established internal and national laws.  At this point therefore, the financial professionals must resist from possible forces of corruption and other favors that may entice them to act unfairly to one or more parties. Therefore, the financial professionals must be ready to take full responsibilities of any errors and other related implications. 
e. Decision making issues
Finally, studies by Santa Clara University confirms the social media ranking of decision making as major ethical dilemma that negatively impacts employee protection and consumer rights (Weiser, 2007).  Ethical dilemmas as Lipschultz (2015) indicates arise when one has no surety on whether the decisions taken are right or wrong.  It is therefore important that individuals undertake intrinsic assessment of their decisions. There have been vast disagreements on application of ethical procedures in businesses.  Most of business entrepreneurs argue that the sole purpose of any business is to make profits.  However, if this argument is followed, it is only the activities corporate social responsibility that supports the share holders’ huge profit margins that should be encouraged (Gholami, 2011). However, business ethics scholars hold the opinion that every business should adhere to a laid out and acceptable ethical procedure in its procedures.  Questions have been asked on whether business ethics is actually varnishing out of sight. This has particularly risen from the notion that integrity has been eroded and completely ignored in most of the existing business ventures. While business can bask in the glory of huge profits accrual within a short time attained of coarse unacceptably, it is important that such practices usually have long term negative impacts on to different stakeholders.

 

References

Gholami, S. (2011). Value creation model through corporate social responsibility    (CSR).  International Journal of Business and Management  6.9 148-154.
Lipschultz, J. (2015). Social media communication: concepts, practices, data, law and       ethics. New York, NY: Routlage, Taylor & Francis Group.
Noor Al-Deen, H. &  Hendricks, J. (2013). Social Media: Usage and Impact. New York, NY:     Lexington Books.
Okoye, A.(2009). Theorising corporate social responsibility as an essentially contested      concept: is a definition necessary? Journal of Business Ethics, 89:     613-27.
Raftelis, G. (2011). Balancing financial sufficiency and community             sustainability. American Water Works Association. Journal 103(9): 56-60.
Schreck, P. (2011). Reviewing the business case for corporate social responsibility: new     evidence and analysis. Journal of Business Ethics 103(2): 167.
Weiser, J. (2007). Untapped: strategies for success in underserved markets. The Journal of            Business Strategy 28(2): 30.

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